Seth Calhoun (Ross Hagen), an American cowboy, and his prized pet cock, Friendly, travel to the Phillipines to enter the First International Cockfighting Olympics and a for chance to win $100,000. But little do they realize the crooked contest is run by the vicious Nono brothers (Seeno, Heeno and Speeno), who will stop at nothing, including cocknapping, to block the cowboy and his cock from competing. In a race against time, Seth must team up with a comely double-crosser (Nancy Kwan) and woozy WW2 vet (Tony Lorea) to thwart the Nono gang and locate Friendly before it's too late.